With so many shopping carts on the market, free or commercial, it can be difficult to know which one to run your online business through. Make a mistake and it could cost you dearly in the future. I am going to try and cover the best shopping carts in terms of SEO and some things you should look out for.
First up is Magento. Magento is a free open source shopping cart system that has taken the web by storm in recent months. Some of the SEO features that this e-commerce store offers are:
- Complete control of rewriting URLs
- Inclusion of meta data such as meta descriptions for each product.
- Sitemaps that are generated to support search engine crawling
Magento makes it very easy to customise and tweak the SEO of a site straight out of the box.
Next up is Trading Eye. This company offers a simple e-commerce solution that is built with SEO in mind. Trading Eye offers all the features Magento does including:
- Built to web standards
- Optimisation of alt tags etc.
Finally we’d like to plug our own system, named “Recommerce”. Recommerce can was built from the ground up incorporating SEO features left, right and centre. Although simple, our system packs a punch, whereby duplicate content is mitigated across the entire site, URLs are are never many directories down, pages are interlinked incredibly well to let any link juice flow around the site evenly and content is key (something very few shopping sites get right). Our system is custom-built for every client, so it will suit your business better than any other shopping cart on the market!