Read all about it! ‘The Beeb adopt lengthier headlines to become fully fledged SEO tacticians in order to make headlines more accessible to their readership’ ! Or so say the papers.

Yep indeedy, the British institution has cottoned on to the benefits of search engine jiggery-pokery to give its news articles extra clout in the Googleometer.

From the end of 2009 the BBC has started a new initiative to stretch the titles of headlines on the BBC News website to increase their traffic via unpaid SEO. The geeks at redsauce.com can’t help but think that this is an exciting step in the right direction for SEO marketing in general and hope that more companies wise up and follow suit.

Journalists working on the news site will double up their headlines – one shorter one between 31 and 33 characters for the front page and website indexes and a longer one of up to 55 characters to get plenty of search engine results. It is fast becoming industry standard for news producers to sprinkle a little SEO magic on their work.

To the merry band of geeks at redsauce.com that’s newsworthy stuff, but this technique is just a teeny fragment of what we do. Facilitating long tail searches are just the tip of the iceberg. The real powerhouse of our SEO is content.

Great! Now let’s talk about bears.

If you were lost in the forest and a ginormous, slobbering bear was after you, you’d want something to give yourself a fighting chance, right? Now, the bear represents the world of online competition, and make no mistake, it wants to smother you with its giant paws until you choke your last feeble breath. Companies with big bucks go out and buy tanks with swivelly guns that could make even the hairiest, scariest bear do its business in the woods. In order to be numero uno they spend all their money on expensive SEO tactics, and yes they do work, but only to a point.

But for all the smaller companies out there, they have to do battle with whatever they can get their hands on, without forking out the GDP of a small country. They make the best of what they’ve got and pick up a stick – this is where unpaid SEO comes into it. Writing lots of content is one way to get yourself a stick. The more content you churn out, the bigger the stick and the better your chance of coming out on top.

Not only do companies like the BBC want to make the best content, but they want to make more of it to maximise their search rankings and readership.  This is precisely what floats redsauce.com’s boat and makes our means of marketing so darn marvellous!

But should you genuinely happen upon a bear, make your physical presence as large as possible, speak in deep, low noises and avoid eye contact. They’re real charmers.

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