redsauce.com are an online marketing agency specialising in supplying industry news feeds, bespoke web tools and search engine optimisation consultancy. We produce innovative and cutting-edge web marketing solutions that drive return on investment for our clients.
Our core beliefs are in the power of content and how it can make your website become a leading authority in your industry.
Domains, domains, domains….. oh how we love them at here redsauce.com. They’re the key to any successful online business and the decision over which to choose can be turbulent and nerve-wracking.
But just why are they so important and how valuable can a simple name be? The answer? Very, very important! It’s all to do with that little phenomenon called SEO and usability! Since the start of 2009 a staggering 192 million domains have been registered, marking a rise of 15 million since 2008. These huge figures show just how important and valuable domains have become in the big-bucks land of the internet. It also means businesses now have even more choice and factors to consider when searching for that oh-so-important domain. Read the rest of this entry »
Tags: domain, domain value, internet, online marketing
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Would it be a good idea to have a celebrity endorse a website? Lets say specifically them being on the home page of a website.
Lets explore the scenario.
I, as a director of the company, am toying with the idea of using a cult comedian in the UK to appear on the home page of the redsauce.com website. The comedian in question has a few screws loose, and comes across as a mad-scientist (points go to those that have guessed the comedian). This means that he fits our brand – very clever, salt of the earth, but bafflingly strange. Read the rest of this entry »
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Read all about it! ‘The Beeb adopt lengthier headlines to become fully fledged SEO tacticians in order to make headlines more accessible to their readership’ ! Or so say the papers.
Yep indeedy, the British institution has cottoned on to the benefits of search engine jiggery-pokery to give its news articles extra clout in the Googleometer.
From the end of 2009 the BBC has started a new initiative to stretch the titles of headlines on the BBC News website to increase their traffic via unpaid SEO. The geeks at redsauce.com can’t help but think that this is an exciting step in the right direction for SEO marketing in general and hope that more companies wise up and follow suit.
Journalists working on the news site will double up their headlines – one shorter one between 31 and 33 characters for the front page and website indexes and a longer one of up to 55 characters to get plenty of search engine results. It is fast becoming industry standard for news producers to sprinkle a little SEO magic on their work.
To the merry band of geeks at redsauce.com that’s newsworthy stuff, but this technique is just a teeny fragment of what we do. Facilitating long tail searches are just the tip of the iceberg. The real powerhouse of our SEO is content.
Great! Now let’s talk about bears.
Read the rest of this entry »
Tags: BBC SEO news, seo advice, seo content
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How long has your site been live? Do you count this in the number of years that it has been operating?
Recently, redsauce.com embarked upon a project in a particular industry online where the leading player is over 10 years old. The site in question has 100,000 pages indexed and is in the first 3 or 4 results on Google for most short-to-medium tail searches.
Whilst this site has the most pages indexed in the industry and the most content on those pages, the content itself is quite threadbare still. This is where time comes in to this post.
Content can speed up the ageing process of any website. If you build a site of comparable size to another, yet include much more content, then you can attain many more search phrases, especially in the long tail. So, when people are browsing around at the various stages of the search phase, the site should appear for various terms. Why? Because of the content that has been written about all of the niche terms. This is where the site accrues age quicker than a site with a ‘normal’ amount of content.
A site with ‘age’ will appear for many searches before the searcher goes on to make the final search that will lead him to the site that he or she wants. Think, when you are searching for something on the web, wikipedia appears a lot, Amazon will when looking for books, IMDB will when looking for films and so on. In the ‘query sphere’ that your business may operate in, you need to be the Amazon, the wikipedia. You need to be the aged site.
So, can you speed up time with content? YES, you can. For example, we mentioned the site in a particular industry further up the post. We have, in the past 2 months, built a site of greater size and greater content than that site, in the same industry. We have ‘aged’ our site by a number of years – perhaps even 5, compared with the competition. Have we travelled through time? I think so. Will we start to dominate that industry soon? Yes, for sure.
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Google has been attempting to crawl AJAX applications for a long time only crawling an estimated 30% of AJAX applications. The problem being that AJAX URLS contain hash mark (#) which conflicts with the use of anchors resulting in Google ignoring both.Yesterday however Google outlined an idea to get around this by creating a new standard in which developers code AJAX applications. Read the rest of this entry »
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Technical and content driven SEO together can create massive business’s and generate may online leads, but while chasing the dream its easy to miss oppurtunitys.
A lot of business’s especially new ones, think that all they have to do to be a success on the web is to throw up a site and pump money into SEO until they have their desired rankings. This is all fine and dandy and will probably generate quiet a bit of business but by ignoring usability and design you will be missing thousands upon thousands of pounds of business every month. Read the rest of this entry »
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Well done you have a blog, and you’re writing it frequently. But it looks awful. Slap!
So what can you do? Read on…
Start with a decent theme – If you understand CSS etc really well you can make your own, if you’re a complete novice, shop around online for themes you can buy and install yourself. It’s really easy to do, and there are loads of tutorials online to show you how. If you’re in between a newbie and a pro, then take the most simple theme going and adapt it, that way you wont have to write any new code and but there is a wide scope to play about. Just make sure it looks unique and memorable, brand it for yourself. Read the rest of this entry »
Tags: blog, content, Css, design, html, online content, tips, usability, web design
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The Daily Telegraph reports this week that Google is under investigation over allegations of penalising companies in their search results. This is on the back of three company complaints that have been made to the EU by price comparison site www.foundem.co.uk, Ciao.co.uk (owned by Micrsoft incidentally) and ejustice.fr. Foundem claim that Google implemented somekind of deliberate penalty on them to reduce their presence in the results pages. In a statement they said… “…whereas these penalties used to be reserved for spam, or sites caught attempting to cheat Google’s algorithms, they are now increasingly targeted at perfectly legitimate vertical search and directory services. “It may not be coincidence that, collectively, these services present a nascent competitive threat to Google’s share of online advertising revenues.”
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The BBC have thrown another spanner into the online content battle after announcing plans to launch a dedicated free app to deliver BBC content straight to the iPhone.
The newspaper industry are up in arms over the decision to deliver quality content, such as news services and the popular iPlayer TV service, straight to mobile devices. The Newspapers Publishers Association are so incensed they’re set to complain to ministers and the BBC Trust. Their complaint? They believe the latest smartphone app will “distort the market”. Nothing to do with their greedy plans to start charging for online content then?!
The app was announced at last week’s Mobile World Congress and is set to be available for iPhone users and other mobile devices, such as Blackberry and Google’s Android, by the end of the year. Read the rest of this entry »
Tags: BBC, iphone, iPlayer, newspapers, NPA, online content, online content charges
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Domains, domains, domains….. oh how we love them at here redsauce.com. They’re the key to any successful online business and the decision over which to choose can be turbulent and nerve-wracking.
