Read all about it! ‘The Beeb adopt lengthier headlines to become fully fledged SEO tacticians in order to make headlines more accessible to their readership’ ! Or so say the papers.
Yep indeedy, the British institution has cottoned on to the benefits of search engine jiggery-pokery to give its news articles extra clout in the Googleometer.
From the end of 2009 the BBC has started a new initiative to stretch the titles of headlines on the BBC News website to increase their traffic via unpaid SEO. The geeks at redsauce.com can’t help but think that this is an exciting step in the right direction for SEO marketing in general and hope that more companies wise up and follow suit.
Journalists working on the news site will double up their headlines – one shorter one between 31 and 33 characters for the front page and website indexes and a longer one of up to 55 characters to get plenty of search engine results. It is fast becoming industry standard for news producers to sprinkle a little SEO magic on their work.
To the merry band of geeks at redsauce.com that’s newsworthy stuff, but this technique is just a teeny fragment of what we do. Facilitating long tail searches are just the tip of the iceberg. The real powerhouse of our SEO is content.
Great! Now let’s talk about bears.








