How long has your site been live?  Do you count this in the number of years that it has been operating?

Recently, redsauce.com embarked upon a project in a particular industry online where the leading player is over 10 years old.  The site in question has 100,000 pages indexed and is in the first 3 or 4 results on Google for most short-to-medium tail searches.

Whilst this site has the most pages indexed in the industry and the most content on those pages, the content itself is quite threadbare still.  This is where time comes in to this post.

Content can speed up the ageing process of any website.  If you build a site of comparable size to another, yet include much more content, then you can attain many more search phrases, especially in the long tail.  So, when people are browsing around at the various stages of the search phase, the site should appear for various terms.  Why? Because of the content that has been written about all of the niche terms.  This is where the site accrues age quicker than a site with a ‘normal’ amount of content.

A site with ‘age’ will appear for many searches before the searcher goes on to make the final search that will lead him to the site that he or she wants.  Think, when you are searching for something on the web, wikipedia appears a lot, Amazon will when looking for books, IMDB will when looking for films and so on.  In the ‘query sphere’ that your business may operate in, you need to be the Amazon, the wikipedia.  You need to be the aged site.

So, can you speed up time with content? YES, you can.  For example, we mentioned the site in a particular industry further up the post.  We have, in the past 2 months, built a site of greater size and greater content than that site, in the same industry.  We have ‘aged’ our site by a number of years – perhaps even 5, compared with the competition.  Have we travelled through time?  I think so.  Will we start to dominate that industry soon?  Yes, for sure.

Now more then ever its interesting to see the amount of journalism headlines creeping into SEO news and SEO Blog sources. Journalism and SEO have never been so close, with Rupert Murdock shouting “content isn’t king its the emperor” and trying to charge for content , and newspapers threatening to sue news aggregators for including their articles.

There are still many out there who fear SEO and online content but on the other hand there are many who are taking the bull by the horns and trying to integrate it into their journalism. (more…)

Just when I thought that I had completed what was a ‘game changing’ addition to one of our sites, taking us far in advance of the competition, did I have yet another great idea…

And thats how it will always probably have to be. As soon as one great idea is formed, it loses its potency daily, so the next great idea has to be around the corner to drive the business forward. This is not only the thing that makes us the best little web marketing company in the UK, in my humble, yet industry-experienced opinion, but also something that is required to ensure our clients continued, unrivaled success.

So, what is this new invention – if you only knew – but alas, it involves content and lots of it, but written in the correct way, being that it is useful to anyone that reads it (and of course, Google). What I can tell you is that from the short time in working with it, we have already decided that it will be the direction that the company will have to travel, and in all probability will lead on to excellent potentials in the future.

Sorry to those of you that may be at a loss to understand by SEO-content-geek-babble, but be rest assured that what redsauce.com has up its sleeve is damn fine and something, that if you are a client of ours, is very handsome indeed.