Looking at news articles on the net today and from some of the comments posted about the impending demise of Reader’s Digest after 75 years, it would appear that this American brand licensed in the UK, was not the most popular periodical to reach the shelves on these shores.
Whilst our world-wide reputation for protectionism is there for all to see, we as a Nation whether for good or bad, seem to have always enjoyed and exploited our desire for ‘Splendid Isolation’. From our excommunication by Rome after under Henry VIII and our late 70’s Punk Rock backlash against imported candy floss disco music from the USA to our dogged refusal to join in a common European currency, it seems we are now finally exercising our right to disown the flailing import known as the Reader’s Digest.
The web has been around for a good while now, and domains that were bought around the dawn of the internet have become extremely powerful, especially in Google’s eyes. By getting your hands on a very old domain (10+ years old), you can cut your marketing costs, reduce time spent on link acquisition and have a head start in the rankings.
With so many shopping carts on the market, free or commercial, it can be difficult to know which one to run your online business through. Make a mistake and it could cost you dearly in the future. I am going to try and cover the best shopping carts in terms of SEO and some things you should look out for.
Back in the late 90’s, the average Joe didn’t have a website. So if you were starting out, your competition online was limited. Knocking up a 5 page site on a certain subject and just leaving it may have been enough to see good rankings in the early Google search engine. Now, in the early ‘teenies’, the web is so saturated that a small website in a moderately competitive industry just wont cut the mustard.