The Sun on Sunday is to be marketed more aggressively.

News International is looking to promote the newest member in its fold in order that it keeps up and around 38% of the market share of tabloid and mid-range newspapers.

Rupert Murdoch wants The Sun on Sunday to hover around the 40% sales mark in the tabloid and mid-range Sunday newspaper market and will sanction a marketing campaign focusing on content rather than the brand.

The Wapping-based newspaper was launched … - Read More >

A pirated Russian copy of The Iron Lady film has confused at least one critic.

At least one Russian movie critic was taken in by a pirated copy of the film The Iron Lady which has been marketed across the Russian Federation.

The film made about Margaret Thatcher’s life including her stint as Prime Minister of Great Britain and Northern Ireland has taken on a political slant in Russia following the promotion of a pirated copy.

At least one film … - Read More >

Consumers love the internet more than chocolate and alcohol.

Britain has the largest internet economy of all the G20 countries.

A quarter of people in the UK would give up sex in order to maintain their internet connection, according to new research designed to show how much consumers value the web.

Just over two thirds would give up alcohol and more than three quarters would stop eating chocolate and drinking coffee, highlighting the nation’s obsession with digital communication.

Participants in … - Read More >

As part of its new campaign, Mr Kipling will give away free cakes at selected sites.

Cake aromas will also be emitted from themed vinyl-wrapped posters as part of the experimental strategy.

If free cakes sound like your idea of heaven there’s a good chance you’ll be very interested in Mr Kipling‘s latest marketing strategy. Keen to spread the word of its delicious cakes and practical individual packaging, the cake manufacturer has decided to give away free cakes at … - Read More >

Starbucks is offering a free latte shot to customers.

A coffee chain will offer a free tall latte to promote two new espresso shot drinks, all at no extra cost.

As part of their latest marketing campaign Starbucks is offering a free tall latte to everyone who introduces themselves by name to staff before 12 noon.

This offer has not only been designed to attract even more customers but also to promote their new and improved latte – which will … - Read More >

The Olympic Games are showing their true face.

Dow Chemical are the latest name to sign up to sponsor the XXX Olympiad in London, coming on the heels of the announcement that McDonald’s was to open a restaurant on the site.

Claims that the London 2012 Olympics were to be the greenest ever and would promote the benefits of a healthy lifestyle have been hit with a double blow during the past week.

Firstly it was announced that McDonalds would … - Read More >

The pasty shop is spreading its wings with a new upmarket store.

Unmoderated consumer views have been essential in shaping the firm’s expansion.

Customer feedback from Facebook is being used by the CEO of Greggs to help the brand improve and expand its presence.

The British bakery chain has more stores that McDonalds or Subway, making it the UK’s largest food brand. Big chief Ken McMeikan checks the firm’s Facebook page up to six times a day to better understand the modern … - Read More >

Krispy Kreme is to target office workers in its first UK marketing campaign.

As part of the campaign, adverts will be placed at key transport hubs in both Manchester and London.

Krispy Kreme have decided to stay true to the old saying “if it ain’t broke, don’t fix it” with their first UK marketing campaign. Building on the success of its 2010 London campaign, the US doughnut manufacturer have decided to target office workers with a number of office-themed adverts … - Read More >

Rush Limbaugh loses advertisers after calling a student a ‘slut’.

A controversial rant by a leading American talk show host has led to at least nine advertisers withdrawing their marketing campaigns from his radio show.

Conservative ‘shock-jock’ talk DJ Rush Limbaugh has faced a public and marketing backlash on his radio show after calling a university student a ‘slut’ and a ‘prostitute’.

The right-wing firebrand has seen nine companies including AOL, Allstate and Tax Resolution Services withdraw their adverts and … - Read More >

“Easy to Assemble” the Successful Online Strategy for Ikea

Viral online comedy proves a success for Ikea

“Easy to Assemble” is a an online comedy series, which is produced by and stars Illeana Douglas. The series has been a huge success with Ikea shoppers and has managed to attain somewhat of a cult following.

The success of these videos has rested on the fact that they have been made independently of the company, with no involvement by the Ikea management … - Read More >

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