Google algorithm change? Hunches? May 7, 2010 No Comments
In the UK, over the past week or so, a few things have happened. A Bank holiday weekend, the general election and a Google algorithm change?
The election and bank holiday have skewed the scene quite a bit. Add to that a potential algorithm change and it becomes very confusing times.
I know that I could go and visit a few SEO forums, read some unconvincing messages and eventually find my way to the truth, but before I do that, I want to keep my mind pure and try to work out what I think the changes have been. Read the rest of this entry »
Incorect speling and untaped web users May 4, 2010 No Comments
Is it a good idea to hav purfect speling on web pages? Perhaps, but doesnt that aleinate those web users who make comon mistakes when serching the web? I think it probably does.
So perhaps it woold be a good idea to frow in the odd speling mistakes just so that a few dislexic googlers can fined our site.
Other wise we are ignoreing a large amount of peeple who could potentially use or buy somethin from one of our sites.
Shelves full of SEO April 26, 2010 No Comments
Today I thought I’d let you know what I can see in the office and how it all ties into my understanding of SEO.
Selena and Chris are creating some sort of cube storage shelving thing but are being confounded by dowels, Adam is being uncharacteristically silent, Tim’s down Passion, Amy is working hard as usual, while James and Simon discuss something… somethingy.
Now it’s time to bring a tortured analogy from these observations into SEO – and I think I might have an idea.
The conflict of SEO and Journalism April 23, 2010 No Comments
Just read an interesting article about how modern day journalists are being forced to focus on the SEO aspect of their writing. Given the need to maintain readership and traffic, it is essential that those writing for online publications are aware that they need to embed the relevant keywords in their articles in order for them to be found.
Not every journalist is altogether happy about this as Charlie Brooker demonstrates when he says that journalists are being “shoehorned” into including phraseology that was in effect an attempt to con them into reading it. You have to have sympathy for this view as it is clear that journalists will not want to have their creativity encroached upon by the need to fill the technological demands of a search engines algorithm. However, nor would they like to find themselves out of a job. For actual news reporting rather than commentary, it would appear slightly easier to embed keywords. Take for example the leaders debate last night. If you were writing a mere write up of events, you would almost always want to include the words “leaders debate” in the title of the article. However for commentary or publications that have been use to colloquialisms it may become more difficult. One such interesting example picked up in the article was the infamous “Gotcha” Sun headline in 1982 which has the following body copy…
Repetitive TV content and SEO April 20, 2010 No Comments
As of May 6th 2004 friends fans’ only option was to tune into E4 and watch repeat after repeat of the show.
This amounts to over 4,000 hours of repeats, and that’s only if you count the 5pm showing.
But in terms of SEO this is disastrous for the channel. But why?
The answer is that the repeats add nothing new to the channel, and if the channel were a website it would ultimately fail.
Stay Humble! April 19, 2010 No Comments
In my now 7 years or so as an SEO and strategist for large SEO agencies, large blue-chip companies and the teeny, tiny redsauce.com, I have seen several people come and go from the industry.
Some have made very big splashes, with quick-win systems that do indeed gain quick wins, but then very quickly fade away, taking out all that used those same systems. I have also seen people hang around the industry like a big smell, with techniques that haven’t improved since 1999, but because of a general lack of technology improvement among the main SEO companies, it doesn’t get noticed. Read the rest of this entry »
Google thought Youtube.com was surviving on “pirated content” April 16, 2010 No Comments
Google, according to documents recently uncovered, believed that Youtube.com was “completely sustained by pirated content” before the search giant bought the company.
The news was uncovered by files released by Viacom who filed a $1 billion lawsuit against Google. They say they Youtube has made copyright infringements by hosting copyrighted content for free. It is interesting to see how Google perceived their eventual acquisition as they refer to it as a “rogue enabler of content theft”. Other comments reveal that Google exec’s thought they should distance themselves from the video site because of their respect for copyright.
Prince Ali and well-placed synonyms April 13, 2010 No Comments
I was watching Aladdin the other night, so I thought I’d write a Disney-inspired blog.
But how could I possibly make it relevant to SEO?
Well in the film, ‘Aladdin’ is renamed to ‘Ali’. So I thought synonyms were a good place to start.
To update or not update your XML sitemap April 12, 2010 No Comments
‘What the hell is XML?!’ I hear you cry… Well, the SEO dorks at redsauce.com are on hand to guide you through this particular minefield and let you know the ins and outs of the XML sitemap.
Put simply, XML sitemaps are submitted to search engines to help them decide what pages they should crawl and index. They typically contain a list of all pages on your website and a list of pages that should be ignored or given higher priority. Many people question whether XML sitemaps should even be submitted or if the search engines even consider them. Some people even say you should update your sitemap every time you create a new page. The rumours abound… Read the rest of this entry »
Making redsauce.com a Googlewhack April 10, 2010 2 Comments
About 3 weeks ago I went to see Dave Gorman at the Victoria Hall, in Stoke on Trent.
The show was very funny and I actually met Dave Gorman after the show to get his autograph.
However I can’t really talk about it. Dave swore the audience to secrecy, as he didn’t want us to spoil it for anyone who hadn’t seen it.
But I can say that it was funny and I’d probably buy it if it came out on DVD.
Anyway this inspired me to write a Googlewhack-inspired Redsauce blog.
