With the majority of the world signed up to at least one social media site, brands start to fine tune thier social media strategies.

Twitter has roughly 200 million users making it the perfect platform to market your business but this isn’t the only way to up your web presence via social media.

Brands are always looking to boost their web pressence by a number of methods and social media has now taken centre stage, but are brands really looking at the big picture … - Read More >

Popularity of Pinterest Rises Faster than Facebook or Twitter

Pinterest: A Run Down

Although Pinterest was founded in 2009, it is only recently that people have started getting on board with the social-picture-sharing-scrapbook.

Many things to many people, the site has become a bulletin board for its users; allowing them to post anything from decorating ideas to wedding ideas and even SEO diagrams.

Yet, even though the site is not right for every business, for some it is the … - Read More >

Facebook is said to be launching ‘Timeline’ for brands at some point this month.

The Facebook timeline has been present with users all over the globe excluding brands until now.

A recent report carried out by Adgate has revealed that a version of Timeline will be available for US brands within the next month.The Timeline profile creates a scrapbook-like display which gathers pictures from different periods of your life.

Introducing a brand timeline could be a great way for brands to show what … - Read More >

A high court judge has ruled that legal claims can now be served using Facebook

Landmark ruling makes Facebook a legitimate means to inform people that they have been served

In a surprising turn of events, Mr Justice Teare has recently ruled that Facebook is now a viable means of notifying an individual when they are required to participate in legal proceedings.

Although, it has been legal to use Facebook in this manner in Australia and New Zealand, this is … - Read More >

Facebook IPO filing could mean your data is sold to millions of others

Date breach a possibility now that Facebook is entering the open market

The social networking king, Facebook, is a social media site that many brands have used to their advantage; which in turn has enabled Facebooks revenue to continue to grow.

A recent filing for public trading will now mean that the now estimated $100 million company wants to look to the future and raise a further $5 billion … - Read More >

Rapid Growth On The Cards As Facebook Goes Public

Facebook To Expand In Response To Stock Offering

Amidst public excitement over the upcoming public stock offering of Facebook, the social media site now has to think big in order to retain such a high share price.

With estimates set at $10 billion as to the amount Facebook could raise from the stock offering, pressure is now put onto Mark Zuckerberg to grow the company to retain such a high valuation … - Read More >

Facebook vs. Google+, implementing the correct social media strategy

How to implement a social media strategy with the rivalry between Facebook and Google+

The battle between Facebook and Google+ is the hot topic for anyone interested in implementing a social media strategy. With such fierce competition between each site, how do we know what to do?

Well the simple answer is that we don’t and this lack of foresight means that we need to put in place a strategy that … - Read More >

Hundreds of Twitter users respond with ‘I’m not lovin’ it’.

McDonald’s launch #McDStories advertising campaign using Twitter hash tag only to have it backfire within minutes.

When launching their new social media campaign McDonald’s envisaged loyal customers tweeting fond memories of extra value meals and time spent at their local drive through.  No-one on the social media team at the global fast food chain would have dreamt what came next.

For the campaign Twitter users were encouraged to share their … - Read More >

Are you making the most of social media?

Make 2012 the year your business embraces social media.

Since the birth of the internet people all around the world have been desperate to connect with each other online. At first chat rooms and discussion forums were popular which eventually led to the birth of MySpace. The social networking site continued to stay at the top of the game until 2008 when Facebook revealed that it now had more unique visitors than … - Read More >

New series of Channel 4′s teen drama Skins is launched via social media.

Characters of the popular TV drama series now have their own Facebook and Twitter accounts, but will you be chatting to them? 

The advertising campaign developed by digital production company ‘Somethin’ Else’ is a multi-platform venture. Each of the characters from the BAFTA award winning British drama has created their own Facebook and Twitter accounts.

Via social media the characters will post about storyline-specific and non-storyline specific topics following … - Read More >

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