Celebrity endorsements as linkbait? March 8, 2010

Would it be a good idea to have a celebrity endorse a website?  Lets say specifically them being on the home page of a website.

Lets explore the scenario.

I, as a director of the company, am toying with the idea of using a cult comedian in the UK to appear on the home page of the redsauce.com website.  The comedian in question has a few screws loose, and comes across as a mad-scientist (points go to those that have guessed the comedian).  This means that he fits our brand – very clever, salt of the earth, but bafflingly strange.

We think that he would be a good fit, anyway.  Maybe just appearing in image form – or maybe a clever interwoven video – of the man ranting and raving about the virtues of content, SEO and authority.

For those people that visit the site, they will (may) recognise the comedian hopefully and it may just go on and get us some new business, which is obviously what we want it to do.

Also, however, is the possibility of inbound linking occurring from both the online marketing media and websites that review comedians.  Its not everyday that a) a celebrity appears on a website, advertising the product, or b) that an SEO company would do such a thing, so hopefully, that will lead to some nice inbound linking and a bit of promotion for the brand.

Any thoughts on the idea?

By the way, it is NOT Jim Davidson!  I have nothing against Jim by the way.  Listen, its definitely NOT Jim Davidson!

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