If you are a new blogger, you will, in general, find it harder for people to find your content (unless you are some sort of celebrity or write something outrageous). If your site is new then you will have limited exposure in the SERPS’s as your site will not yet have much authority. You will also not appear in Google news. All this means that you may have to do some self-promotion to get yourself recognised. Google, rightly rewards sites … - Read More >

URL redirection is extremely useful for displaying keyword rich directories and file names in the address bar. Google places a lot of weight on keywords in the URL and as an seo conscious web developer, this should be high up on your list of priorities.

So lets look at a couple of simple examples where we can use URL redirection to help our SEO cause. All example assume that you are using apache as a web server and that you … - Read More >

Most SEO’s love WordPress. And why not, it is not an overstatement to pronounce that WordPress has revolutionised content on the web, and made it much more simple for individuals and more often businesses to blog about stuff. WordPress is very SEO friendly, fairly easy to install, is open source (so can be customised) and simple to use. Moreover, it comes with hundreds of really useful plugins that assist your blogging and SEO efforts.

Of course you don’t have to … - Read More >

I have just been reading a blog post written on a UK SEO company’s website. I do not want to cite the company as I don’t think it is fair to openly be critical of someone else’s work or opinion if you are involved in the same industry. However, I will give you a flavour on what was written – that SEO’s by optimising their client’s websites are somehow “improving” the search results for the greater good of the internet.… - Read More >

You might be able to get visitors to your site with a mixture of natural searches and PPC, but can you keep them there? Fast loading websites are key to higher conversions. I am going to describe just a few ways to speed up your site without too much effort.… - Read More >

Google local business listings has had a substantial impact upon those who implement both SEO and PPC advertising.√Ǭ† What started as a small offering for searches such as “Pizza Delivery in X” and “Cinemas in X” has expanded into all sorts of location and not location specific search queries.√Ǭ† The result has been that a huge portion of the search results pages’ real estate has been taken up by the local business listings.√Ǭ† I have noticed for specific queries, it … - Read More >

As an SEO for a number of years, it is very difficult to manage time over a period of months.

Well, be better at it, some may say.  That is understandable.  But, SEO is an ever-changing beast that literally, especially with Google frightened of the power of twitter, changes every hour Рsoon to be minute.

Project management is very good in some industries – and can help teams to perform way and above what they could do without it.√Ǭ† … - Read More >

I have always been a fan of building a site, getting great on-page SEO, building links and watching it race up the Google rankings (racing = over a period of months of course!).

One of my on-page strategies has to always channel juice/PR/strength – whatever you call it – to the most important pages on the site, which has always worked well for me.√Ǭ† However, I have noticed on quite a few sites lately such as yelp.com and insiderpages.com that … - Read More >

Just read an interesting article about Google local business results.√Ǭ† The title of the article pretty much sums up the state of the results at the moment, almost a necessary evil.√Ǭ† I say “evil” because these results push down the other organic results that many an SEO has seen working tirelessly to optimise for.√Ǭ† That said, the local results are relevant to the user and so should not be dismissed as a money making ploy by Google.√Ǭ† Problem is, as … - Read More >

As the title suggests, what have you done recently on your website that gives new reasons for people to visit?

Have you…

added your latest news?

added the latest industry news?

updated your product descriptions?

tidied some html code?

added a useful web tool for your industry?

visited your competitors to see what they have added?

This is just a simple list of course, but if you have done less than 3 of the above, please leave this page instantly … - Read More >

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