It appears there has been a wide ranging PageRank update overnight.√Ǭ† While, some sites are basking in the glory of having a higher PR, those in the know will be much more reserved about the “accolade”. High PageRank is an indication that you have good authority links pointing at your site, which of course is by definition an inherently good thing.√Ǭ† However, PageRank is, it could be argued, vastly over rated as a means of judging the importance of a … - Read More >

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Google has recently launched Google Social Search, which is being tested in Google labs.  Google social search allows users to see results based on people within their own social circle.  In order for Google Social Search to be active, you must be signed into your Google account. We already know that being signed into your Google account impacts on what search results will be displayed, especially if you have been looking at one particularly site (s) frequently.

The question … - Read More >

Young journalists, such as myself, have been getting a bit of stick recently.

√¢‚Ǩ≈ìWorse than the hackers are the competent journalists and site creators that are making legitimate content online, but get seduced by the SEO dark side into thinking they need to create content for Google instead of for their readers”. These are the words of David Powazek who thinks that, just because young journalists are turning to the web and having the common sense to learn about SEO, … - Read More >

Crudely, a company blog is referred to merely as a “company blog”.√Ǭ† Who would have thought, eh?√Ǭ† It is a company blog, I know, but that term just doesn’t do it justice.

It should contain industry news, gossip, related-industry news, and yes, your own company info among other things.√Ǭ† Generally, however, you should concentrate on news from your industry, covering topics that interests your potential customer base AND your competitors.√Ǭ† Marketing your company blog to your competitors is a … - Read More >

According to Alexa, Twitter is the 13th most popular website in the world.√Ǭ† No doubt, it will at some point in the future breach the top 10, given its surging popularity. With so many people using Twitter, people will undoubtedly try to think of ways of generating revenue from it. Of course Twitter is being used as marketing and advertising tool by companies already, and very successfully in the case of the DELL Outlet account for example, with over … - Read More >

People these days have a skewed view of their website as the only online presence for their industry.

When thinking up strategies to boost your online web presence in Google, it is important to look across your industry and the flaws of your site will become very apparent. … - Read More >

Unless you have been hiding under a rock, you will not have escaped to notice the hype and hysteria surrounding mirco blogging site Twitter. Much of the discussion is discussing what others are discussing and the fact that Twitter is gaining popularity, in other words the conversation, especially from media outlets is based upon its surging popularity, rather than what it can be used for. For businesses owners, especially small business owners, finding out that Stephen Fry now has 4 … - Read More >

Well, I only started at the company yesterday and already (very conveniently, I may add) it’s my turn to write on the blog.

Struggling to know exactly what to write, I thought for this post I’d let you all know exactly what I’ve learnt here at redsauce.com so far!… - Read More >

Today (Monday), sees us welcome a new member to the redsauce fold, in Amy Edwards who joins our content department as a ‘web writer’, or whatever the position is called – we will let her decide

Amy will help to play a pivotal part for redsauce in taking on the roles of client blog writing and writing content for search engines to improve rankings and query spaces of existing client sites.

With Amy’s flair for journalism and redsauce’s understanding of … - Read More >

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