Probably, the deadliest of sins regards SEOs and their work is complacency, with them thinking that the work is done.

Just like the best professional footballers in the world, practicing every single day is key to staying on top and being the best of the very best. Think of a Thierry Henry, an Alan Shearer or a Ryan Giggs compared to a David Bently, Paul Merson or Paul Gascoigne, and many thousands of others.√Ǭ† All of them are players with … - Read More >

And the gloves are officially off for round three of the online content battle.

Last week we bought you news that Rupert Murdoch’s NewsCorp was going to charge for online content next year and possibly block the world’s biggest search engine, Google, from displaying it’s content. And now we can bring you the latest twist in the tale. Microsoft are rumoured to have approached News Corp with an offer to pay them to remove their content from Google. These talks … - Read More >

The FT this week reported that Microsoft backed search engine Bing is in talks with News International about a deal for the search engine to have exclusive access to the publisher’s online content. This would mean News International removing themselves form Google’s Index and for the results only to appear in Bing. As the Channel 4 report states, News Corp are one the”biggest publishers of content on the internet” and so obviously this arrangement is highly appealing to a search … - Read More >

Like any skilled tradesman a busy office can√¢‚Ǩ‚Ñ¢t do without their tools. This week we have been looking into finding or building some tools to support everyone at red sauce. We already have a great tool called task freak which enables us to keep track of tasks and enables us to project manage. Exploring the net we have found some great tools, that help us schedule our time and share our calendars with each other, not only is this very … - Read More >

What are the most important things you think of when buying a domain name? Do you worry about the cost? Or whether it reflects your brand style? While these things may seem important, getting the right domain name can be crucial to whether your site succeeds or fails.

If you want to fast track the progress of your site, buying an existing domain name that has been cached in google for a long time (before the year 2000 if possible) … - Read More >

As an aspiring Flash designer at college, a full portfolio site made in Flash seemed to be the way forward. Enhanced interactivity, animations, music, and general amazing things could happen in Flash. Looking back, and even with improved Flash indexing capabilities on Google, I can see that was all a very bad idea…

A full site made in Flash, may look snappy and (sometimes) easier to create, but going overboard with all the amazing things we know Flash is capable … - Read More >

Once you’ve understood the importance of adding fresh and unique content to your site, you should then focus on creating the best quality content possible. The better the quality content you write, the more chance that people will read it, the more chance people will link to it, cite it or email it to someone else.√Ǭ† Also the search engines will in time reward the content as a consequence of other sites linking to it. Below is a graphical illustration … - Read More >

As we reported yesterday, Rupert Murdoch is planning to charge for all online content associated with his newspapers.

Now he’s announced his latest move, which could alienate yet more readers. What’s his plan? Only to block one of the most popular search engines in the world from displaying his websites. Yes – for his latest brainwave he’s announced he’s going to block Google!√Ǭ†This has come as a puzzling move to many. Google sends√Ǭ†millions of readers to newspaper sites√Ǭ†everyday… - Read More >

Earlier this year, Rupert Murdoch announced plans to start charging for online content.

Newspapers belonging to NewsCorp, like The Times and The Sun, will start to charge for online content in the coming months. Mr Murdoch is standing by this decision despite the results out from a survey this week that shows only 1 in 3 Brits are willing to spend money for online content. OK Mr Murdoch, that might be a third of the country but don’t get too … - Read More >

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