2010 is likely to be a seminal year for digital marketing.  I know people write this every year in December, but this is only because digital marketing and SEO move so fast that 12 months can bring seismic changes in the digital landscape. But you don’t have to look into a crystal ball to see what is likely to happen as some current trends are certain to continue, often at an accelerated rate.

Two prominent trends are that of social … - Read More >

Taking a good look at how your site is designed could be the start of a journey to profitability. Human computer interaction is often the last thing that developers think of when making a site and often business managers and owners are unaware that design tweaks can have a dramatic effect on customers decisions to buy products. The role of HCI is to enhance and bridge the level of interaction between humans and computers , in this case your website.… - Read More >

Google, our best friend, provides some of the best free tools on the web. Without doubt, one of the very best free tools they offer is Google Analytics. It offers a comprehensive suite of features that rivals many paid services, and they are constantly innovating by adding more features.… - Read More >

While there are hundreds of websites geared towards showcasing artists and designers, DeviantART has to now be the largest. Boasting over 12 million members worldwide, it has created a community of every kind of artist, designer, poet, author and photographer imaginable. From young ‘fan-artists’ just starting out drawing existing characters to professional painters, if you’re creative, there’s a place for you there. It’s a great place to post work, with a social media cross-over, while I perhaps wouldn’t use it … - Read More >

Ladies and Gentlemen of the SEO class of 2009, write more content.

If I could only offer you one piece of advice for a successful online business in the next 10 years, writing content would be it.

The long-term benefits of adding content have proved to be the biggest reason for the largest of successes online.  The rest of my suggestions are based on my own experience.

1. Enjoy the power of your passion – it is very hard

… - Read More >

It is the dreaded moment, you log into analytics and a see a huge drop in the traffic level. Panic sets in and you start to wonder what the hell has happened.  Instead of involuntarily soiling your pants, it is best to keep calm as there maybe some legitimate reasons why your site traffic has fallen

1. Removed tracking code

This has happened to me on more than one occassion. If other people have FTP access to a site, then … - Read More >

After creating a truly huge site recently, we were faced with the problem of getting all the pages cached as quickly as possible. As many of you will know, Google will cache pages that are the least amount of clicks away from your most important pages (e.g your home page) first. After that though, the search engine is likely to take its time about caching the rest for inclusion in the SERPs.… - Read More >

A successful link building strategy isn’t simply about throwing links to your homepage around the internet…

Why not try building links for pages within your site? For instance you may want to be listed in an online directory for a local area you wish to target, but why should they let you if you are a national company? If you have a page or area of your site tailored specifically to that locality however and ask for a link to … - Read More >

YouTube have become the latest company to jump onto the paid for online content bandwagon.

A senior Google executive has said YouTube is considering offering subscription fees which would allow users to watch major TV shows and films online. A number of broadcasters, such as Channel 4 and Channel Five, have already agreed a deal with the Californian website to show content for free but now its considering paid options too. Google Executive David Eun – who is in charge of … - Read More >

The Daily Express have launched an online archive this week but you can only access it if you’re willing to pay!

The newspaper giant will charge £5.95 for unlimited access to 1.7 million newspaper pages over a 48 hour period. Users will be able to scan headlines and some pictures for free but will be charged for deeper content. The archive material will date back to the newspaper’s first edition in 1900 but the newspaper have come under criticism for … - Read More >

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