Sending mobile messages can reach a client base quickly and efficiently.

Targeted marketing can lead to a surge in profits.

A text message marketing strategy has helped an American auto accessories retailer boost its sales and reach a 2,800% return on its initial investment.

California based Auto Accessory Warehouse spent $175 on sending out texts about a special discount on window tinting to its database of almost 4,500 customers. The firm managed to make $5,000 following 20 sales of the … - Read More >

Nokia has revealed a ‘youthful’ and ‘revitalised’ marketing strategy as the company attempts to regain its share of the smartphone market.

The new Lumia range marketing campaign will focus on the practical uses of the product rather than the technical side.

Nokia has revealed a brand new marketing strategy that favours social media that the company sees as “youthful” and “revitalised”.

The company are thought to be looking upon their brand new Windows Phone Devices to reclaim the companies’ position … - Read More >

Amazon often called the world’s largest online retailer is pushing forward with it’s moves into other online retails markets with Soap.com and Wag.com.

Soap.com is going to be their online go-to site for non perishable goods, like household products, personal care items and medicines and vitamins.

Wag.com is their online pet supplies store and features everything from pet foods and treats, to fish tanks and cat trees.

Both sites fall under the Quidsi brand, which is responsible for the biggest … - Read More >

Electronics war hots up between two of the biggest retailers ahead of Christmas.

Saatchi and Saatchi design electronics marketing campaign for supermarket Asda.

The price war between catalogue store Argos and supermarket Asda stepped up a level this week with the launch of the latter’s new electronics marketing campaign.

The new campaign has been designed by prestigious advertising firm Saatchi and Saatchi and focuses heavily on the price differences for the latest must-have gadgets between the two retail giants. Asda… - Read More >

If you are looking for a key piece of clothing that has that designer feel then the new ‘Karl’ collection could answer your prayers.

Karl Lagerfeld is the creative designer for two clothing brands and is releasing a new range for sale on the internet, which is already creating a stir in the fashion world.

Chanel and Fendi are two iconic brands that are worn time and time again by many high profile celebrities – people might think that designer … - Read More >

Syria has reputedly blocked their citizens from using the internet with American technology.

The United States of America has begun an investigation after Syria allegedly used U.S. built technology to block and disrupt citizens’ attempts to view the internet.

A group of hackers has forced the U.S. Government to investigate the possibility that Syria used American-built technology in order to prevent its citizens from accessing the internet.

Records allegedly suggest that equipment belonging to Blue Coat was used to stop Syrians … - Read More >

Social networks enhance political campaign for Barack Obama

After famously using Facebook and Twitter during the 2008 election, Barack Obama has announced that he will now use Tumblr as part of his 2012 re-election campaign.

By utilising the three major social media sites (Facebook, Twitter and Tumblr) Mr Obama hopes to secure a second term in office, by connecting with voters in more of a genuine way.

Specifically, the presidential Tumblr account urges voters and campaign workers to publish their … - Read More >

Chief tech officer of security firm Entrust praises social media as an effective way of marketing.

Jon Callas, tech office of Entrust encourages more firms to embrace social media platforms.

Organisations of all sizes have been urged to cash in on the popularity of social media to their advantage by using the websites as part of online marketing campaigns, which in turn could attract more attention from customers.

Jon Callas, chief technology officer of security solutions firm Entrust suggested that … - Read More >

The multi-billion pound empire will spend more on creating diverse content.

Modern marketing methods will be combined with traditional mediums.

Coca Cola has increased its content budget by 30% in a bid to diversify its marketing portfolio in the run up to the 2012 Olympics.

The drinks manufacturer, which also owns Sprite and Fanta, will embrace social media tools and networks to solidify its digital presence to online consumers.… - Read More >

Nottingham Forest’s new manager has banned his players from using social networks.

Players at Nottingham Forest have been warned by their new manager that they face fines for every word they write on any social network site.

New manager Steve Cotterill has banned his Nottingham Forest squad from using Twitter and Facebook as he attempts to arrest the club’s slide down the table.

Any players caught accessing online social networks will face a fine of £1,000 for every word that … - Read More >

• Categories
  • Ninja
  • General
  • SEO
  • Content
  • Programming
  • Social Media
  • Marketing