Big brands sign up to promote only healthy food and drink.

Junk food giants McDonald’s and Coca-Cola are among the pledgers.

Advertising is set to change for two of the world’s biggest junk food manufacturers following a European pledge.

Coca-Cola and McDonald’s are among 19 food and drink industry companies backing the pledge to promote only nutritious products on their websites, preventing their exposure to children.… - Read More >

Google searches set to become more accurate with suggestions of artificial intelligence

Artificial intelligence set to influence Google search rankings

In the past Google has enabled millions of web users to search through trillions of websites to find the one site that has all of the answers they are looking for. Yet this process still involves human interaction and assessment, in order to determine which of the top results is the best and most relevant.

Don’t get me wrong the … - Read More >

Designed to speed up the payment process, the app has already been trialled in the US.

A simple barcode will be sufficient to pay for drinks and snacks.

Starbucks’ customers will be able to pay for their purchases through an iPhone app this January following the American coffee chain’s decision to install a new mobile payment system into its UK stores.

Both iPod Touch and iPhone users will be able to download the Starbucks app and reduce average transaction times by … - Read More >

User likes and dislikes are being tracked.

The social network can access search history records.

If you are one of Facebook’s 800 million users you may have noticed that you have been targeted by similar companies to the ones that you search for on the net or opt to ‘like’.

This is not a coincidence; Facebook has recently revealed that it can track the cookies stored on user computers, which contain your IP address and the sites that you have … - Read More >

With the Amazon Kindle Fire now on the market, what’s Apple’s next move

The Amazon Kindle Fire is all set to meet it’s sales targets for Christmas, and with Amazon selling the Fire at a loss, there is no uncertainty about their tactics.

Apple will be striking back soon with the iPad3 which is going to be bringing a few new tricks to the tablet market and also raising the bar on the tech side.

Firstly Amazon seems to be … - Read More >

A recent report suggests that consumers don’t want brands to engage them using social media.

In contrast to other surveys, the TNS report suggests companies should take a step away from social media marketing in 2012.

When you think of digital marketing in 2011 the first thing that springs to mind has to be social media. For the last 12 months, the concept of using social media as a marketing tool has been reinforced by all the top marketing agencies … - Read More >

Leading supermarket Tesco has decided to up the fashion stakes by planning to expand the amount of brands sold on clothingattesco.com.

Tesco is looking to become an e-commerce heaven for budding fashionistas all over the country.

Tesco will sell a variety of different brands on the site in addition to its own clothing range, which includes brands such as Shock Absorber and Speedo. These names have been signed up and will be added to the site when the Spring and … - Read More >

Emirates will review its sponsorship with FIFA.

One of FIFA’s six official partners has stated it will review its sponsorship after claiming its marketing deal has been undermined by the head of FIFA.

Emirates Airlines have confirmed they are looking into their marketing deal with World football’s governing body FIFA after the FIFA President Sepp Blatter appeared to make light of racist abuse in the sport.

The statement released by Emirates‘ spokesman Boutros M. Boutros is embarrassing for FIFA … - Read More >

Techniques to implement and trends to look out for in the upcoming year

Online marketing techniques for the year ahead

In the last 18 months a lot of business have finally caught on to the idea that social media is the way forward for their website. Hence, more and more companies have signed up to the likes of Facebook, Twitter and the latest contender Google+.

When done right this has led to increased custom for many sites, as the power … - Read More >

Tour operators and hoteliers will focus on championing content.

More capital will be invested in digital strategies.

Eight out of ten travel companies are planning to spend more on digital marketing next year to boost their profile and reach a wider customer base, according to a global survey released by travel expert Frommer’s Unlimited.

Over 65% of the 350 travel organisations which took part in the survey, including tour operators, tourist boards, hoteliers, airlines and cruise companies, said they … - Read More >

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