When it comes to social media marketing Facebook is one of the biggest and most influential players around at the moment with over five hundred million registered users.

As the average user is connected to around eighty community pages events and groups, it means that Facebook is prime real estate for viral traffic. So here are some tips on grabbing yourself a slice of that giant real estate pie on Facebook.

Page design: Your Facebook page is like your first … - Read More >

A look back at the three most memorable marketing campaigns of the last 12 months.

An insight into the three strongest TV marketing campaigns of 2011.

2011 has certainly been a mixed year for marketing. From controversial campaigns such as H&M’s recent “fake body” scandal where the high street chain admitted to using digitally enhanced images to Morrisons‘ latest celeb-packed Christmas ad, it’s safe to say that marketing has been anything but dull in 2011.

While marketing has undoubtedly … - Read More >

Facebook users will now see sponsored stories on their news feed.

The news feed will give brands more advertising visibility on the social networking site.

If you are one of Facebook’s 200 million users and have liked brands or products on the site then in the New Year you will start to see some of these brands advertising on your news feed. Facebook’s aim is to ensure that brands are given as much opportunity to be visible to users in areas which are … - Read More >

2012: Possible Developments for Google and Changes to their Service

Google Changes for the New Year

As the New Year approaches, Google is set to face several key changes; both to their service and how they operate.

Specifically, Google may have to make changes to its algorithm following US and EU court action.

So, what can we expect for 2012?… - Read More >

What marketers can look forward to in 2012.

Marketers will have to deal with new challenges during the new year from government regulation, voluntary agreements and consultations in 2012.

There will be many challenges for the marketing industry over the next twelve months which will include marketing etiquette with regards to the XXX Olympiad in London over the summer.

The major changes will concern retailing outlets, collecting data, food and drink and advertising regulation, however breaking marketing rules for the … - Read More >

Thrifty shoppers are waking up to the benefits of online shopping.

Beat the sale shopping crowd and make purchases over the internet.

The gifts have been opened, the turkey carved and the Christmas pudding demolished; it’s time to burn those calories in the annual boxing day sales.

However, the chances of working off a roast dinner on the high street are growing slim this year as more people opt to carry out their sale shopping online. But why are consumers … - Read More >

First Choice are set to launch their first advertising strategy in over a year.

Aim of the campaign is to highlight that the company now offers all inclusive holidays only. 

Holiday brand, First Choice from tour operator TUI UK are set to launch their first advertising campaign since 2009.

The £3m branding operation was created by BMB and aims to consolidate to customers that the company are now consigned to offering only all-inclusive holidays from next summer. The company used … - Read More >

I’m dreaming of a white Christmas…

Christmas is nearly upon us and those of us praying for a white Christmas won’t be disappointed, as Google comes to the rescue to make our dreams come true.

What am I talking about? Google’s latest whimsical Easter egg of course!

To help you get into the festive spirit and commemorate the holiday, the company rolled out its latest Christmas themed Easter egg this week.

Open up your web browser and in the words … - Read More >

Converse is harnessing the power of its Facebook fans in its latest marketing drive.

The brand is asking its 20 million Facebook fans to market their own personalised trainers online.

Not content with producing some of the most iconic footwear designs in the last 94 years, legendary US footwear brand Converse is now encouraging its online fans to get involved in the sales process. The manufacturer has launched a new mobile app which allows its 20 million Facebook fans to … - Read More >

Memorable Christmas marketing campaigns for 2011

Many companies are now full speed ahead as Christmas day draws closer.

As well as the usual Christmas traditions, such as that last minute present rush, buying excessive amounts of food and having family round for an over filling lunch, many well known companies have stepped up their marketing game with celebrity studded campaigns this year. Not only are they used to promote their goods, they have also been linked to high profile television programs such as The X Factor.

One … - Read More >

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