Rapid Growth On The Cards As Facebook Goes Public

Facebook To Expand In Response To Stock Offering

Amidst public excitement over the upcoming public stock offering of Facebook, the social media site now has to think big in order to retain such a high share price.

With estimates set at $10 billion as to the amount Facebook could raise from the stock offering, pressure is now put onto Mark Zuckerberg to grow the company to retain such a high valuation … - Read More >

Online strategies were implemented to help the soap win the support it needed.

The show beat other nominees including Eastenders, Emmerdale and Hollyoaks.

Twitter and Facebook campaigns helped Coronation Street to win the best serial drama category at the National Television Awards (NTAs) last week.

Executive producer of the program Kieran Roberts said that engaging with younger viewers online really helped to swing the vote in favour of the Northern soap. Rival drama Eastenders is known for pipping Coronation Street to … - Read More >

Research has shown that 59% of people are unaware of the corporate Olympic sponsors.

However Coca-Cola and McDonalds were the two most recognised of all of the corporate sponsors.

Research has shown that three out of five people are unable to name at least one Olympic sponsor despite their obvious marketing exposure.

The research by Ipsos MORI came about after they polled 1985 people of their awareness of the 2012 games sponsorship with 59% stating that they did not know … - Read More >

Why make your site mobile compatible?

Spending a bit of time making your website mobile-friendly could make all the difference.

Businesses all over the world are potentially losing profit. This is because they’re failing to market their website so that smartphone users can purchase items on their smartphone.

The EPiServer study has shown that 59% of UK consumers now own a smartphone and that 73% of these users have accessed a website using their mobile phone. With these figures in mind … - Read More >

Facebook vs. Google+, implementing the correct social media strategy

How to implement a social media strategy with the rivalry between Facebook and Google+

The battle between Facebook and Google+ is the hot topic for anyone interested in implementing a social media strategy. With such fierce competition between each site, how do we know what to do?

Well the simple answer is that we don’t and this lack of foresight means that we need to put in place a strategy that … - Read More >

Hundreds of Twitter users respond with ‘I’m not lovin’ it’.

McDonald’s launch #McDStories advertising campaign using Twitter hash tag only to have it backfire within minutes.

When launching their new social media campaign McDonald’s envisaged loyal customers tweeting fond memories of extra value meals and time spent at their local drive through.  No-one on the social media team at the global fast food chain would have dreamt what came next.

For the campaign Twitter users were encouraged to share their … - Read More >

Diageo is to promote Guinness Mid-Strength in the UK.

Global drinks brand Diageo is to unveil a variation on one of their most famous products in certain off-licences across the UK over the next month.

Guinness Mid-Strength is to be launched in the UK next month after parent firm Diageo agreed a deal which sees a lower alcoholic version of the Irish stout stocked in certain off-licence shops.

Diageo have been working on an alternative to their usual 4.1% regular … - Read More >

Are you making the most of social media?

Make 2012 the year your business embraces social media.

Since the birth of the internet people all around the world have been desperate to connect with each other online. At first chat rooms and discussion forums were popular which eventually led to the birth of MySpace. The social networking site continued to stay at the top of the game until 2008 when Facebook revealed that it now had more unique visitors than … - Read More >

Anyone who guesses the right flavours will be automatically entered into a prize draw.

Gary Lineker will front the campaign.

Three mystery flavours of crisps have been released by Walkers in its latest marketing campaign to boost interaction with customers today. Labelled as ‘A’, ‘B’ and ‘C’, consumers will get the chance to try the crisps, guess the flavours and enter a competition to win £50,000.

A selection of different ingredients feature on the dark green, dark red and dark blue … - Read More >

Cindy Crawford’s daughter Kaia follows in her mother’s footsteps.

Daughter of the supermodel is the face of the Young Versace spring/summer 2012 campaign.

If your mum was an international supermodel you could be forgiven for thinking that you have some pretty big boots to fill, which is something that Cindy Crawford’s daughter Kaia appears to have done pretty well with the first Young Versace campaign.

Ten year old Kaia Gerber is the face of the designer’s spring/summer 2012 collection and … - Read More >

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