Which is the best way to measure the success of your SEO?

A useful guide on the key performance indicators used to measure the success rate of SEO.

For SEO there are many ways to measure key performance indicators, so which ones should you focus more on?

Keyword rankings: This is a very common reported KPI; it basically shows the amount your keywords have risen or fallen in the SERPs. Although a popular KPI, one of the main problems with … - Read More >

New series of Channel 4′s teen drama Skins is launched via social media.

Characters of the popular TV drama series now have their own Facebook and Twitter accounts, but will you be chatting to them? 

The advertising campaign developed by digital production company ‘Somethin’ Else’ is a multi-platform venture. Each of the characters from the BAFTA award winning British drama has created their own Facebook and Twitter accounts.

Via social media the characters will post about storyline-specific and non-storyline specific topics following … - Read More >

Twitter gives brands more control over design features on their profiles.

The social network Twitter proves that brands are important by redesigning but has it gown up?

Since the birth of Twitter in 2006 its popularity and fan base has increased dramatically. The social media site offers users the ability to share tweets with not only their friends but also celebrities and companies making the ability to connect a walk in the park. Twitter has been restrictive to brands who wish to customise their page, … - Read More >

The diamond jubilee celebration year has started with a bang.

One of the most unusual marketing and promotional campaigns has occurred involving the diamond jubilee which is due to be held for the British Queen in 2012.

The Queen’s diamond jubilee jamboree has started with a superb marketing ploy by government ministers attempting to attract the attention of a nation which many fear is more interested in Euro 2012 and the Olympic Games than celebrating their monarch’s longevity.

Conservative Education Minister Michael … - Read More >

Darkness for Wikipedia as Black-Out Protest is Enforced

Wikipedia users are out in the cold as the site will be down for 24 hours

Wikipedia developers have decided to black out the English version of their website tomorrow, in protest of US anti-piracy legislation.

The heavily-used online resource, will go dark for 24 hours, which will undoubtedly cause disruption to the millions that click on to the site daily to “check their facts”.

If introduced the bill with attempt to … - Read More >

Poor promotional campaigns have been blamed for the losses.

Tesco’s marketing department will be revamped following last week’s 16% drop in share prices.

The firm lost nearly £5 billion of its stock market value after announcing that its sales dropped over the Christmas period, marking the company’s worst UK sales figures for two decades. Experts also warned that the supermarket chain’s profits will most likely fail to rise significantly this year.

The results were attributed to the poor performance of the £500 … - Read More >

Ann Summers Valentine’s marketing campaign is set to shift the notion that lingerie models have to be skinny.

Size 16 student beat over 4000 hopefuls for the chance to become the face of the retailer’s current campaign.

Lingerie retailer Ann Summers is set to see a plus-sized model front its Valentine’s Day Campaign following a competition where more than 4000 hopefuls competed to be voted ‘the sexiest face in the UK.’

Lucy Moore, a 20-year-old Criminal Justice student from Portsmouth … - Read More >

This year could see some dramatic changes to the social media landscape as tech titans Google+ and Facebook prepare to battle head to head for control of the social media empire.

I’m sure most of you will have already made up your mind which will emerge as the victorious platform but I bet only a handful of you are backing Google+, while everyone else is thinking “it will be a blood bath. How can Google+ win the war?  Facebook has … - Read More >

TV is set to evolve with the rise of social media.

Pop star Justin Timberlake announces MySpace TV at the Consumer Electronics Show as they try to revive the once popular social network site.

MySpace and Panasonic unveiled what they are calling the “evolution of television” at the Consumer Electronics Show in Las Vegas this week. The new technology will allow users to experience television on a social level, or Social TV as they are calling it.

Rather than discussing your favourite show with … - Read More >

Google is to launch ‘Search Plus Your World’ which is set to personalise search results.

Google has announced that it is delving further into personal search results as searches will now include Google+ profiles.

Google is now introducing natural search results by incorporating posts which have been made by Google+ users and other related search results.

The service will go live in the next few days for users who are signed in on Google+ and Gmail, making it easy for users to connect to … - Read More >

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