Out and about at a computer fair this weekend, I picked up an absolute bargain of a computer.  A 1.25gh Apple emac with plenty of ram and a recent version of the Apple OS X operating system.  All this for only £30 ($45).

I took the machine home, booted it up, installed a few updates and you know what, its as useful as the recent round of PCs we have bought for the office that run Windows 7.

The staff in the content department use a browser and a text editor to do their daily chores with email access needed too.  All of this can be done just as well, and as fast, by this £30 Apple emac computer that I am writing this very post on.

So, we paid over 10 times the amount I paid for this solid piece of kit on computers that look swish but essentially do the same thing.  Do we really need the cutting edge technology that we are always presented with whenever we leave the house?

Typically as an Apple fan, I have always said “yes yes yes” to anything that Apple release, but gradually, as I become older (and wiser), especially where business is concerned, I am starting to think otherwise.

This recent example brought me around to thinking about SEO, just as everything else I do in my life does, and to the realisation that while most people chase rankings with new ways to find technologies that can aid a search engine optimisation campaign, the real success will come from good old fashioned content.

Like the seemingly ageless emac, content will be there long after cheap, nasty efforts to skew rankings have come and gone, slowly but surely producing results to ensure a successful online experience for those that produce it.

And the good news is that the lady I bought it from has a “pallet of 30 or so” waiting for me to go and purchase at £30 each!