Dow Chemical are the latest name to sign up to sponsor the XXX Olympiad in London, coming on the heels of the announcement that McDonald’s was to open a restaurant on the site.
Claims that the London 2012 Olympics were to be the greenest ever and would promote the benefits of a healthy lifestyle have been hit with a double blow during the past week.
Firstly it was announced that McDonalds would open the largest takeaway or eat-in restaurant in the world just metres from the Olympic Stadium, shortly followed by news that Dow Chemical are to provide a wrap around the very same stadium.
It almost seems like a mockery; stepping outside of McDonald’s to see a huge wrap cover the exterior of the new Olympic Stadium, all the while being told that these games will be about the environment and persuading Britons to adopt a healthy lifestyle.
However, it is not a comedy series or a surreal world view but a soon to be fact of life. One of the fattiest food sources available are constructing their largest restaurant next door to supposed sporting excellence, whilst a stadium wrap could see the possible withdrawal of the Indian Olympic team.
That is because Dow Chemical took over Union Carbide, who hit the headlines for the wrong reasons in 1984 after gas escaped from a pesticide plant in Bhopal, killing thousands of Indians.
Whilst Dow Chemical had no involvement in this disaster what so ever, many protesters including Shadow Olympics Minister Tessa Jowell are calling for the International Olympic Committee and London 2012 to cut their ties with Dow Chemical.