Older readers are embracing the e-book revolution.
E-book revenues increased by 4% for publisher Bloomsbury last year indicating that 2011 may just be the era of the electronic novel.
The rise brought the firm’s total e-book revenue up to £90.7 million and its electronic sales now account for 15% of purchases.
Regarding the 18-fold increase in the firm’s e-book sales, chief executive Nigel Newton said: “Bloomsbury had an excellent year, with a number of bestselling titles and particularly buoyant sales in the final quarter”.
He added: “We are also benefitting from our strong position in digital publishing, which continues to experience exciting and unprecedented growth. With sales of digital devices such as the Kindle, Nook and iPad growing rapidly, 2011 will clearly be the year of the e-book. We believe that digital publishing creates huge opportunities for Bloomsbury and its authors”.
A separate study carried out by Silver Poll shed some light on the types of readers who are opting to buy e-book devices instead of traditional paperbacks.
The survey found that 6% of over 55s own an e-book reader compared to 5% of 18-24 year olds, suggesting that ‘silver surfers’ are at the forefront of the e-book trend.
William Higham, Silver Poll’s managing director, said that over-50s are heavy book readers adding that older consumers are now beginning to embrace electronic novels despite being staunchly traditional in their attitudes over the previous years.
The survey also highlighted that 47% of people who own an e-book reader have opted for Amazon’s Kindle. This was followed by Apple’s iPad and the Sony Reader at 31% and 14% respectively.