Technical and content driven SEO together can create massive business’s and generate may online leads, but while chasing the dream its easy to miss oppurtunitys.

A lot of business’s especially new ones, think that all they have to do to be a success on the web is to throw up a site and pump money into SEO until they have their desired rankings. This is all fine and dandy and will probably generate quiet a bit of business but by ignoring usability and design you will be missing thousands upon thousands of pounds of business every month.

A sites usability is as important as its existence, when designing a site its so important to consider type of users your will be having (typical demographics, tech, non tech  etc) and then mix a little science and physiology our design to get the right reaction from your users. Where do you want your users to focus? How do i get them to look at the form? There are so many questions you should be asking when deciding the design for a site.

In the past changing the color or the wording slightly on a form has increased custom dramatically. If you run a site or are thinking of developing a site , I suggest you invest in some web usability and human computer interaction books and tweaks things on your site as if you were a  scientist and measure the results.

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