With the majority of the world signed up to at least one social media site, brands start to fine tune thier social media strategies.

Twitter has roughly 200 million users making it the perfect platform to market your business but this isn’t the only way to up your web presence via social media.

Brands are always looking to boost their web pressence by a number of methods and social media has now taken centre stage, but are brands really looking at the big picture … - Read More >

Social Media Redundancy – Do We Need 10 Different Social Platforms?

Duplicate Sites with Different Names?

With it being 2012 most people (and most businesses) are now socially active on a number of different networking sites. Most will be on Facebook or Twitter, but then the more savvy will also have a profile on Linkedin, Youtube, Foursquare and Google+.

But do we really need to have a presence on each of these sites? And more importantly, when will a time come when full … - Read More >

Popularity of Pinterest Rises Faster than Facebook or Twitter

Pinterest: A Run Down

Although Pinterest was founded in 2009, it is only recently that people have started getting on board with the social-picture-sharing-scrapbook.

Many things to many people, the site has become a bulletin board for its users; allowing them to post anything from decorating ideas to wedding ideas and even SEO diagrams.

Yet, even though the site is not right for every business, for some it is the … - Read More >

A high court judge has ruled that legal claims can now be served using Facebook

Landmark ruling makes Facebook a legitimate means to inform people that they have been served

In a surprising turn of events, Mr Justice Teare has recently ruled that Facebook is now a viable means of notifying an individual when they are required to participate in legal proceedings.

Although, it has been legal to use Facebook in this manner in Australia and New Zealand, this is … - Read More >

Internet Usage Data Indicates the Importance of Online Marketing

One Year on and Internet Activity Becomes More Complex

Hitwise, online consumer specialists, have recently revealed that Google still dominates the UK search market, with over 90 percent market share.

For the time being it seems that Google is secure in its position, with 90.64 percent market share. This figure is significantly higher than last year, when compared to other search engines.

In fact, during January Google received 2.3 billion visits, … - Read More >

Rapid Growth On The Cards As Facebook Goes Public

Facebook To Expand In Response To Stock Offering

Amidst public excitement over the upcoming public stock offering of Facebook, the social media site now has to think big in order to retain such a high share price.

With estimates set at $10 billion as to the amount Facebook could raise from the stock offering, pressure is now put onto Mark Zuckerberg to grow the company to retain such a high valuation … - Read More >

Facebook vs. Google+, implementing the correct social media strategy

How to implement a social media strategy with the rivalry between Facebook and Google+

The battle between Facebook and Google+ is the hot topic for anyone interested in implementing a social media strategy. With such fierce competition between each site, how do we know what to do?

Well the simple answer is that we don’t and this lack of foresight means that we need to put in place a strategy that … - Read More >

New series of Channel 4′s teen drama Skins is launched via social media.

Characters of the popular TV drama series now have their own Facebook and Twitter accounts, but will you be chatting to them? 

The advertising campaign developed by digital production company ‘Somethin’ Else’ is a multi-platform venture. Each of the characters from the BAFTA award winning British drama has created their own Facebook and Twitter accounts.

Via social media the characters will post about storyline-specific and non-storyline specific topics following … - Read More >

Darkness for Wikipedia as Black-Out Protest is Enforced

Wikipedia users are out in the cold as the site will be down for 24 hours

Wikipedia developers have decided to black out the English version of their website tomorrow, in protest of US anti-piracy legislation.

The heavily-used online resource, will go dark for 24 hours, which will undoubtedly cause disruption to the millions that click on to the site daily to “check their facts”.

If introduced the bill with attempt to … - Read More >

Trends in technology that may affect your business

Online marketing in 2012 and possible technology trends

Mobile technology is the future, a cliché perhaps, but it is true. So it is more important than ever to pay attention to new trends and optimise your website accordingly.

This may involve something as simple as changing the layout of a webpage or even launching an enhanced Facebook campaign.

So before you get clicking or hiring new staff, let’s look at the expected … - Read More >

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