Internet Usage Data Indicates the Importance of Online Marketing

One Year on and Internet Activity Becomes More Complex

Hitwise, online consumer specialists, have recently revealed that Google still dominates the UK search market, with over 90 percent market share.

For the time being it seems that Google is secure in its position, with 90.64 percent market share. This figure is significantly higher than last year, when compared to other search engines.

In fact, during January Google received 2.3 billion visits, … - Read More >

Rapid Growth On The Cards As Facebook Goes Public

Facebook To Expand In Response To Stock Offering

Amidst public excitement over the upcoming public stock offering of Facebook, the social media site now has to think big in order to retain such a high share price.

With estimates set at $10 billion as to the amount Facebook could raise from the stock offering, pressure is now put onto Mark Zuckerberg to grow the company to retain such a high valuation … - Read More >

Facebook vs. Google+, implementing the correct social media strategy

How to implement a social media strategy with the rivalry between Facebook and Google+

The battle between Facebook and Google+ is the hot topic for anyone interested in implementing a social media strategy. With such fierce competition between each site, how do we know what to do?

Well the simple answer is that we don’t and this lack of foresight means that we need to put in place a strategy that … - Read More >

Darkness for Wikipedia as Black-Out Protest is Enforced

Wikipedia users are out in the cold as the site will be down for 24 hours

Wikipedia developers have decided to black out the English version of their website tomorrow, in protest of US anti-piracy legislation.

The heavily-used online resource, will go dark for 24 hours, which will undoubtedly cause disruption to the millions that click on to the site daily to “check their facts”.

If introduced the bill with attempt to … - Read More >

I’m dreaming of a white Christmas…

Christmas is nearly upon us and those of us praying for a white Christmas won’t be disappointed, as Google comes to the rescue to make our dreams come true.

What am I talking about? Google’s latest whimsical Easter egg of course!

To help you get into the festive spirit and commemorate the holiday, the company rolled out its latest Christmas themed Easter egg this week.

Open up your web browser and in the words … - Read More >

Google Practices Make Online Marketing All The More Difficult For Small Businesses

Small-scale Businesses at a Disadvantage due to Google Algorithm Biases

Senator Herb Kohl, a Wisconsin Democrat and chairman of the Senate Judiciary anti-trust subcommittee, has raised concerns that Google needs to be independently reviewed in order to determine how it may favour its own services rather than the services of independent parties.

According to Senator Kohl, The Federal Trade Commission needs to asses the practices of Google to … - Read More >

Many retailers are losing out on sales due to having inadequate mobile sites.

Thousands of companies are losing out on millions of pounds each year due to having poor mobile sites which may mean loss of sales.

When you visit a site using your mobile phone you may be directed from the desktop site to the mobile site. Mobile sites are meant to be easier to navigate when you view them from your smart phone, however poor mobile sites are stopping consumers from purchasing items … - Read More >

Big investment may make pay-per-click more accessible to small businesses

Google, Microsoft and Yahoo are set to invest in online marketing and pay-per-click campaigns in an attempt to enlighten small businesses about their options.

This moves comes as in the past many small businesses have been reluctant to use ad words campaigns or have struggled to implement a correct strategy.

Now, Google, Bing and Yahoo want to encourage local businesses to invest in pay-per-click campaigns to increase their customer base.… - Read More >

Google searches set to become more accurate with suggestions of artificial intelligence

Artificial intelligence set to influence Google search rankings

In the past Google has enabled millions of web users to search through trillions of websites to find the one site that has all of the answers they are looking for. Yet this process still involves human interaction and assessment, in order to determine which of the top results is the best and most relevant.

Don’t get me wrong the … - Read More >

Techniques to implement and trends to look out for in the upcoming year

Online marketing techniques for the year ahead

In the last 18 months a lot of business have finally caught on to the idea that social media is the way forward for their website. Hence, more and more companies have signed up to the likes of Facebook, Twitter and the latest contender Google+.

When done right this has led to increased custom for many sites, as the power … - Read More >

• Categories
  • Ninja
  • General
  • SEO
  • Content
  • Programming
  • Social Media
  • Marketing