Luxury bag brand Longchamp is using unusual means to advertise its products.

A seven part web drama will be streamed on www.sofemine.co.uk.

A new line of handbags and shoes will be showcased in a five week online drama by handbag designer Longchamp to promote its latest products. The unusual approach highlights how today’s fashion houses have begun to adopt alternative marketing methods in their business strategy.

‘Heels’ is about a young fashion editor’s relationship with the new editor in … - Read More >

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