The reliable lunch time favourite has grown up.

Marketing campaigns have been organised to inform consumers and generate interest.

Tuna mayo and cheese salad are just a few of the nation’s favourite sandwich fillings but this year these humble ingredients will be sidelined in favour of more interesting ideas as Britain celebrates the 250th anniversary of the sandwich.

In line with this auspicious sestercentennial, the British Sandwich Association (BSA) has prepared itself for a year long marketing campaign to reinvigorate … - Read More >

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