Brain training games and the riddle of SEO April 24, 2010 No Comments
It has been discovered by the boffins that be that computer brain training games, made popular by Nintendo DS and Carol Vorderman, do not make you smarter. How could you deceive me so, Carol?!
Over 11,000 people solved word games and mathematical problems in a bid to stretch their noggin muscles for six weeks in a study for the BBC. And although the screen-poking brainy-builders did get a teensy bit better in the score department, the geeks in white coats believe this was just down to practice.
While the brain trainers were solving logic puzzles, blitzing word sequences and calculating maths problems, the control group sat in their undercrackers and surfed the internet for the same amount of time. Researchers found that the mind benders did no better than the surfers.
BBC bears SEO benefits March 6, 2010 No Comments
Read all about it! ‘The Beeb adopt lengthier headlines to become fully fledged SEO tacticians in order to make headlines more accessible to their readership’ ! Or so say the papers.
Yep indeedy, the British institution has cottoned on to the benefits of search engine jiggery-pokery to give its news articles extra clout in the Googleometer.
From the end of 2009 the BBC has started a new initiative to stretch the titles of headlines on the BBC News website to increase their traffic via unpaid SEO. The geeks at redsauce.com can’t help but think that this is an exciting step in the right direction for SEO marketing in general and hope that more companies wise up and follow suit.
Journalists working on the news site will double up their headlines – one shorter one between 31 and 33 characters for the front page and website indexes and a longer one of up to 55 characters to get plenty of search engine results. It is fast becoming industry standard for news producers to sprinkle a little SEO magic on their work.
To the merry band of geeks at redsauce.com that’s newsworthy stuff, but this technique is just a teeny fragment of what we do. Facilitating long tail searches are just the tip of the iceberg. The real powerhouse of our SEO is content.
Great! Now let’s talk about bears.
Everybody’s free to write content December 27, 2009 No Comments
Ladies and Gentlemen of the SEO class of 2009, write more content.
If I could only offer you one piece of advice for a successful online business in the next 10 years, writing content would be it.
The long-term benefits of adding content have proved to be the biggest reason for the largest of successes online. The rest of my suggestions are based on my own experience.
- Enjoy the power of your passion – it is very hard to be successful when you do not have passion. In 5 years you will look back and see just what possibilities there were in your industry and the many things you didn’t do because of a lack of passion.
- Dont worry about SEO tricks - its simply not worth it. Work at making the best site you can. SEO tricks and their usefulness will come and go.
- Add at the very least one piece of content to your site daily. Read the rest of this entry »
