A special content writing day for Matt May 12, 2010 No Comments
Carrying no more than the clothes on my back, including a rather dashing multi-coloured scarf. Yes, I’m aware it is already May and scarves are totally an accessory that should be worn in winter and perhaps autumn. I digress, let’s get back on track.
It has been a very exciting day for me. Everyone has been incredibly friendly and putting up with my stories of me being in Canada and gatecrashing Canadian Musician Magazine parties or keeping the good company of “many beautiful women” (not my turn of phrase, it was Selena’s).
BBC bears SEO benefits March 6, 2010 No Comments
Read all about it! ‘The Beeb adopt lengthier headlines to become fully fledged SEO tacticians in order to make headlines more accessible to their readership’ ! Or so say the papers.
Yep indeedy, the British institution has cottoned on to the benefits of search engine jiggery-pokery to give its news articles extra clout in the Googleometer.
From the end of 2009 the BBC has started a new initiative to stretch the titles of headlines on the BBC News website to increase their traffic via unpaid SEO. The geeks at redsauce.com can’t help but think that this is an exciting step in the right direction for SEO marketing in general and hope that more companies wise up and follow suit.
Journalists working on the news site will double up their headlines – one shorter one between 31 and 33 characters for the front page and website indexes and a longer one of up to 55 characters to get plenty of search engine results. It is fast becoming industry standard for news producers to sprinkle a little SEO magic on their work.
To the merry band of geeks at redsauce.com that’s newsworthy stuff, but this technique is just a teeny fragment of what we do. Facilitating long tail searches are just the tip of the iceberg. The real powerhouse of our SEO is content.
Great! Now let’s talk about bears.
Wanna be wicked? Think like Wikipedia February 27, 2010 No Comments
Wikipedia: c’est un pretty big and successful site, non?
Well, take a leaf out of their encyclopaedic book and put some of their tricks to work for your business! Yeah I’m talking content baby, and if it works for the Wikid then it can work for you. Yes, even you Managing Director in your Mum-bought underpants with bean juice dribbled down your team-building exercise t-shirt! And it’s all a whole lot easier than you think…
