With the majority of the world signed up to at least one social media site, brands start to fine tune thier social media strategies.

Twitter has roughly 200 million users making it the perfect platform to market your business but this isn’t the only way to up your web presence via social media.

Brands are always looking to boost their web pressence by a number of methods and social media has now taken centre stage, but are brands really looking at the big picture … - Read More >

Social Media Redundancy – Do We Need 10 Different Social Platforms?

Duplicate Sites with Different Names?

With it being 2012 most people (and most businesses) are now socially active on a number of different networking sites. Most will be on Facebook or Twitter, but then the more savvy will also have a profile on Linkedin, Youtube, Foursquare and Google+.

But do we really need to have a presence on each of these sites? And more importantly, when will a time come when full … - Read More >

Popularity of Pinterest Rises Faster than Facebook or Twitter

Pinterest: A Run Down

Although Pinterest was founded in 2009, it is only recently that people have started getting on board with the social-picture-sharing-scrapbook.

Many things to many people, the site has become a bulletin board for its users; allowing them to post anything from decorating ideas to wedding ideas and even SEO diagrams.

Yet, even though the site is not right for every business, for some it is the … - Read More >

Internet Usage Data Indicates the Importance of Online Marketing

One Year on and Internet Activity Becomes More Complex

Hitwise, online consumer specialists, have recently revealed that Google still dominates the UK search market, with over 90 percent market share.

For the time being it seems that Google is secure in its position, with 90.64 percent market share. This figure is significantly higher than last year, when compared to other search engines.

In fact, during January Google received 2.3 billion visits, … - Read More >

Facebook vs. Google+, implementing the correct social media strategy

How to implement a social media strategy with the rivalry between Facebook and Google+

The battle between Facebook and Google+ is the hot topic for anyone interested in implementing a social media strategy. With such fierce competition between each site, how do we know what to do?

Well the simple answer is that we don’t and this lack of foresight means that we need to put in place a strategy that … - Read More >

New series of Channel 4′s teen drama Skins is launched via social media.

Characters of the popular TV drama series now have their own Facebook and Twitter accounts, but will you be chatting to them? 

The advertising campaign developed by digital production company ‘Somethin’ Else’ is a multi-platform venture. Each of the characters from the BAFTA award winning British drama has created their own Facebook and Twitter accounts.

Via social media the characters will post about storyline-specific and non-storyline specific topics following … - Read More >

This year could see some dramatic changes to the social media landscape as tech titans Google+ and Facebook prepare to battle head to head for control of the social media empire.

I’m sure most of you will have already made up your mind which will emerge as the victorious platform but I bet only a handful of you are backing Google+, while everyone else is thinking “it will be a blood bath. How can Google+ win the war?  Facebook has … - Read More >

Stocking fillers for your online marketing campaign

Suggestions to keep your online marketing campaign fresh this Christmas

So it’s that time again, Christmas; which means that it is worthwhile adopting seasonal web tactics to attract more business.

With the new year approaching it is also a good idea to take stock of what is working and not working with your social media presence.

So here are a few suggestions to enhance your online marketing at Christmas time:… - Read More >

A recent report suggests that consumers don’t want brands to engage them using social media.

In contrast to other surveys, the TNS report suggests companies should take a step away from social media marketing in 2012.

When you think of digital marketing in 2011 the first thing that springs to mind has to be social media. For the last 12 months, the concept of using social media as a marketing tool has been reinforced by all the top marketing agencies … - Read More >

Techniques to implement and trends to look out for in the upcoming year

Online marketing techniques for the year ahead

In the last 18 months a lot of business have finally caught on to the idea that social media is the way forward for their website. Hence, more and more companies have signed up to the likes of Facebook, Twitter and the latest contender Google+.

When done right this has led to increased custom for many sites, as the power … - Read More >

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