The Sun on Sunday is to be marketed more aggressively.

News International is looking to promote the newest member in its fold in order that it keeps up and around 38% of the market share of tabloid and mid-range newspapers.

Rupert Murdoch wants The Sun on Sunday to hover around the 40% sales mark in the tabloid and mid-range Sunday newspaper market and will sanction a marketing campaign focusing on content rather than the brand.

The Wapping-based newspaper was launched … - Read More >

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