Posted on January 30th, 2012 - Under Marketing

Online strategies were implemented to help the soap win the support it needed.

The show beat other nominees including Eastenders, Emmerdale and Hollyoaks.

Twitter and Facebook campaigns helped Coronation Street to win the best serial drama category at the National Television Awards (NTAs) last week.

Executive producer of the program Kieran Roberts said that engaging with younger viewers online really helped to swing the vote in favour of the Northern soap. Rival drama Eastenders is known for pipping Coronation Street to … - Read More >