Writing effective content for your website is essential to increasing your online presence.  You will increase traffic as well as attract inbound links, not to mention increasing the frequency that your website gets cached by the search engines.  For more information about how content can benefit your site, check out our homepage.

Once you have written several blog posts, you might want to find out how effective they have been.  Here is a list of useful tips…

1. Check Google Analytics

Check your Google Analytics stats to see which blogs have had the most traffic or page views.  It is also useful to check the bounce rate, to see which blogs have lead users to visit other pages and which have lead users away from the site.

2. Comments

Which blogs generated the most interest from users? Remember to always respond to comments whith your own thoughts.  If you don’t find many people commenting, try visiting other similar themed blogs

3. Social Bookmarking

If you or someone else Sphinn’s or Stumble’s your content it means they think it worthy of synidication to other users.  Create accounts for yourself in all the major social bookmarking portals and check to see if anyone has recommended your content.

4. Check inbound links

Find out which pages are receiving inbound links from other sites. To do this use Yahoo site explorer and enter the pages of each blog, then check the number of inbound links.  If you’re not sure which blog posts to check first, try the ones with the highest traffic and/or PageRank.

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