To a lot of people the tips I am going to write are  obvious and you will hate this post. But its easy to see on a lot of huge sites that even though we know how to optimize images, not a lot of people do, or have every image on the site optimised for the same term. here are a few tips.

1. Ensure that your image names are descriptive. – It is all too easy to just insert images into your site leaving the images named image00012.jpg for example. In Googles eyes this is lazy. One of the most important things to get your images into google image search is to make sure that your image names reflect what the page is talking about,  if you are selling cheap Nike trainers. Name the image cheap Nike Air Max.

2. Insert keywords into your Alt Text. – Now you have changed your image names to be more search friendly, you need to start thinking about adding words around the image to strengthen its search presence. The first stop is to add alt text to your image. The alt text of an image should be content centric for example what is the site about, what is the page about? Using the example above a good alt text for the image would be <img src=”cheap-nike-air-max.jgp” alt=”QUALITY CHEAP NIKE AIR MAX FREE DELIVERY“>.

3. Nest your image in relevant text. – Having changed you image name and added alt text, you need to write some quality product centric content around the image to give the image more relevance to Nike Air Max. One or two paragraphs will suffice but a full page of content would be better.

Tags: image search, optimizing images, SEO

This entry was posted on Thursday, February 4th, 2010 at 1:00 pm and is filed under Ninja, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.